USTOA is Committed to Tourism in Ethiopia
For the Tour Operators Association annual out-of-country board meeting, Terry Dale, president of USTOA hosted it in Ethiopia as a show of support to the region. The 40 tour operator members who participated in the meeting, met with local leaders of tourism in Ethiopia. Towards the end of the week long summit, Ethiopia president, Sahle-Work Zewde spoke to the group in-regards to the growing tourism industry in the region.
“It is with great respect for our tourism partners in Ethiopia that we made the decision collectively to continue with the out-of-country board meeting,” said Dale. “We believe it was the right decision and the strongest sign of support possible to help build the tourism industry.”
The USTOA organized a joint press event on March 30th featuring the vice president of EF Education First, and Ethiopian Airline CEO, Tewolde Gebremariam, to discuss the ongoing commitment to growing the Ethiopian tourism industry. During the visit, USTOA Cairman Dana Santucci provided a check for $5,000 to the primary school at the Zoma Museum, which has been praised for their service to children and the arts.
The meeting comes on the heals of a new PwC Economic Impact Study that named Ethiopia as a top emerging tourism destination. The region is reporting a 50% growth in the tourism and travel sector of their economy in 2018 verses the prior year. According to the study, nearly 80% of visitors to the area where there for leisure, and added $7.4 billion dollars to the economy in 2018.