Site Audit Checklists

Designed to save you time and keep you updated on vital topics

Let’s face it – SEN is stuffed full of incredible resources but like any library it can feel hard to navigate. With that in mind we’ve created this reference guide to include all the best resources organized by topic. If you’re new to SEN then this is the absolute best place to start when looking for guidance on any topic. If you can’t find something let us know and we’ll find it for you and then get it added in here.

When reading the guides that we’ve written know that you can stop and any point at get one on one support from our expert team of marketers no matter the topic!

On-Page Optimization & Beginner Webmaster Skills

• The UnFair Advantage Book on Winning the Search Engine Wars: Complete eBook
• 8 Website Rank Boosting Tips that Take 15 min or Less
• The Knockout Punch: How To Win Sales With Your Home Page
• An SEO’s Ultimate Keyword Primer – Part One
• Looking to Boost your Domain Authority? Here are some Tips!
• Beginner’s Guide to Optimizing Your WordPress Site for Top Search Rankings
• A Webmaster’s Checklist to Protecting Traffic and Rankings During a Website Redesign!
• Sell services or goods to Europeans? Then the GDPR applies to you!
• The Complete SEO Website Audit Checklist for 2018: Part One
• The Complete SEO Website Audit Checklist for 2018: Part Two
• Personas: The Foundation of User First Engineerings
• Besides traffic, what other key performance indicators can be shown from SEO?
• Evergreen Content: What it is and Why you Need it on your Site or Blog
• Optimizing Your Site Structure for Top Search Engine Rankings + Siloing Strategies
• Is it ok to keep old redirects or should they be eliminated?
• 11 Ways Your Site’s Server Can Kill Your Rankings!
• Your Ultimate Guide to XML Sitemaps
• How to Use a 301 Redirect to Keep Your Pages from Dropping Off the Face of the Earth
• Fancy TLDs (example: .car / .attorney / .dentist) Don’t Boost Rankings

Advanced On-Page Optimization & Webmaster Skills

• A Webmaster’s Guide to the Advanced Techniques of 301 Redirects
• An Advanced SEO’s Guide to Optimizing Your Site Speed – Part 1
• An Advanced SEO’s Guide to Optimizing Your Site Speed – Part 2
• Expert Interview: A Pro’s Guide to Understanding Featured Snippets
• How do I “fix” the SEO when my dev site gets inadvertently indexed in Google?

Keyword Research

• Tool Demo Video: Keyword Research Like a Boss
• An SEO’s Ultimate Keyword Primer – Part One
• An SEO’s Ultimate Keyword Primer – Part Two
• An SEO’s Ultimate Keyword Primer – Part Three
• Boost Traffic & Discover New Keyword Niches to Target w/ New Search Console
• Three Kick-Ass Free Keyword Research Methods

Writing Sales Copy & Conversion Optimization

• The Missing Link To Writing Effective Ad Copy
• Personas: The Foundation of User First Engineerings
• The Knockout Punch: How To Win Sales With Your Home Page
• A Pros Guide to Turning Your Website Leads into Paying Customers

Penalties & Traffic Drops

• Received an Unnatural Links from Site Manual Action? Here’s what to Do!
• No More Mobile Popups
• Five Expert Ways to Diagnose a Traffic Drop
• Why am I suddenly seeing hundreds of my keywords drop in the rankings?!
• Tool Demo Video: How the Pros do a Backlink Audit
• The Ultimate Guide to Avoiding Google Penalties

Voice Search

• How to Optimize Your Content for Voice Search: 8 Pro Tips
• Google Home Now Reading Recipes Out Loud to Users
• How to Get Your Site’s Content into Google’s Digital Assistants
• SEO for Voice Search: Digital Assistants

Major Google Algorithm Shifts & Updates

• Google: The Mobile-first Index is Rolling out
• Google Releases Major Core Algorithm Update in March 2018
• No More Mobile Popups!

Content Creation

• Work Smarter not Harder: Why and When to Refresh and Republish Content!
• How to Generate Kick-Ass Content for your Clients!
• Are Short Content Pieces Bad?
• You’ve Decided to Add a Blog. Now What?!
• 5 Must-Use Brainstorming Tips & Tools to Get You Blogging Like a Pro
• Evergreen Content: What it is and Why you Need it on your Site or Blog
• Expert Interview: A Pro’s Guide to Understanding Featured Snippets

WebCEO Tool Demo Videos

• WebCEO Complete Guide
• Tool Demo Video: Adding a New Project to WebCEO & Customizing Your Reporting
• Tool Demo Video: How the Pros do a Backlink Audit
• Tool Demo Video: Keyword Research Like a Boss
• Tool Demo Video: Spy on Your Competitors like a Pro
• WebCEO Tools Dashboard

Image Optimization

• Six Steps to Quickly Optimize Images & Boost Your Traffic
• How to Find & Choose the Best Images to Promote Your Content
• The Webmaster’s Guide to Advanced Image Optimization
• Get Your Product Images in Google’s New Pinterest Like ‘Style Guide’

Link Building

• How to Cultivate a Natural Backlink Profile that Google will Love
• Tool Demo Video: How the Pros do a Backlink Audit
• Tool Demo Video: Spy on Your Competitors like a Pro
• Audience-First Link Building
• The Local Citation Builder’s Checklist
• How to Promote your Linkbait Piece: 9 Strategies that Work!
• How Much Should I Worry About Toxic Links?
• A Better Alternative to Directory Listings
• How the Pros Jumpstart Social Media Content with Power Users
• How can I tell if a citation from a directory is worth the effort?
• Boost your Link Building by Converting Brand Mentions!
• Three Great Reasons to Target Long-Tail Keywords in a Post-RankBrain World
• 8 Link Building Best Practices in a Post-Penguin World
• No, Sponsored and Advertorial Content is NOT “Natural” Link Building!
• Link Building: 7 Simple Ways a Pro Evaluates True Link Quality
• How to Master EDU Link Building in 4 Easy Steps

HTTPS – Secure Site

• Google to Stop ‘Trusting’ SSL certificates from Symantec issued before December 1, 2017
• Why Did Our Traffic Plunge After Switching to HTTPS?
• A Webmaster’s Guide to Migrating a Site to HTTPS

Analytics

• Two New Ways to Learn Google Analytics
• Heads Up! Google Analytics Updates ‘Data Retention’ Settings for ALL Users
• Video Tutorial: Understanding & Creating Google Analytics Goals
• Getting Started with Google’s Tag Manager
• How can Average Session Duration be less than Average Time On Page?
• Why are my click-thrus and conversions so low when my impressions are so high?
• How do I set up my Analytics after a Major Redesign?
• Google changing their settings so you lose valuable user data in response to the GDPR.
• How to Filter IP Addresses from Google Analytics to get a True Traffic Count
• 8 Website Rank Boosting Tips that Take 15 min or Less

SEO Agency & Client Acquisition

• How My Agency Closed $74k in New Clients Last Year
• 2 Smart Ways SEOs Attract More Good Clients
• 15 Must-Ask Questions to Avoid Getting a Client From HELL

Video Optimization

• How to Optimize YouTube Videos to Get the Search Rankings You Deserve
• Use Structured Data to Get Your Videos into Google’s Image Search

Social Media

• What’s the best social media share WordPress plugin?
• How the Pros Jumpstart Social Media Content with Power Users
• 4 Tips to Drive Real Traffic Using Social Media
• 7 Social Media Myths Your Clients Believe!

Ecommerce SEO

• How to Leverage Amazon to Boost Your eCommerce Sales
• 13 SEO Features of High Ranking Product Pages
• Specialized website-audit considerations for an ecommerce site
• Are Duplicate Products on Ecommerce URLs an SEO problem?
• Optimizing for Amazon’s A9 Search Engine
• A Pro’s Guide to Nesting JSON/LD Markup For Your Product Pages
• Get Your Product Images in Google’s New Pinterest Like ‘Style Guide’
• Which Platform Should I Choose for my New Ecommerce Store?
• What’s the best solution for adding and displaying a product catalog on an eCommerce website?

WordPress

• Beginner’s Guide to Optimizing Your WordPress Site for Top Search Rankings
• What’s the best way to take down an old WordPress blog post?
• What should and should not be included in a WordPress site’s sitemaps?
• What’s the best social media share WordPress plugin?

Structured Data – Schema

• Real World Structured Data Reference Guide
• Understanding and Leveraging Structured Data to Dominate Your Industry
• Can manually posted customer reviews and ratings be used in structured data without annoying Google?
• Use Structured Data to Get Your Videos into Google’s Image Search
• A Pro’s Guide to Nesting JSON/LD Markup For Your Product Pages
• Adding Structured Data? Check out these 13 must-know Pro Tips!
• Step-by-Step Guide to Creating, Testing & Adding Schema Markup to Your Blog
• Structured Data Testing errors … Help!
• Google: Don’t Rely on Tag Manager to Add Structured Data

Local Search

• The 2018 Local Search Survival Guide: Complete eBook
• MasterClass Training Video: State of Local Search 2018
• The Local Citation Builder’s Checklist
• The Make or Break Facts About Reviews & Your Local Business
• Is Your Location Legit for a Google My Business Listing?
• How to optimize for local search when a business is part of a national franchise
• Local SEO’s Complete Guide to Google Posts
• Proof that ‘Google Posts’ are SO worth your time!
• A ‘Fantastic’ Google My Business Optimization Guide & Downloadable Questionnaire
• The best strategy for building location prominence within a specified area
• Finally! You can Edit Your Google Local Business Description Again.
• The Google-Friendly Way To Move A Local Business Listing
• Proof that ‘Google Posts’ are SO worth your time!
• You can Now Edit Your Google Local Business Description
• 7 Local Knowledge Panel Features that Can Seriously Boost Your Bottom Line
• 8 Vital SEO Tactics to Get Your Multi Location Business Dominating the Local Results
• Simple Ways to Leverage Facebook Ads for More Local Leads
• The SEO’s Local Search Audit Checklist
• Best Tactics for Competing Against Big Brands in Local Search
• Google Updates Guidelines Targeting Virtual Offices
• It’s Time to Get Local with Your AdWords Campaigns
• Expert Tip: How to Gain Local Links from Community Involvement
• Must See 2017 Local Ecosystem Interactive Infographic is Live!
• Get Your Google Reviews as Posters for Walk In Customers to See
• Business Owner Tips for Using Google’s New ‘Q&A for Local Search’
• It’s Time to Mine Your Google Local Listing ‘Insights’ User Data

Competitive Analysis

• Tool Demo Video: Spy on Your Competitors like a Pro