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Europe Hospitality Hotels News

Barceló Hotel Group and Sabre Hospitality Solutions Join Forces

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Story Highlights

  • Sabre as the best qualified solution to meet current and future hospitality business needs while aligning with Barceló Hotel Group’s strategic plan and goals.

Barceló Hotel Group, a leading tourism company in the Spanish market, has selected Sabre Hospitality Solutions as distribution provider and business partner for its hotels globally.

Under the agreement, Barceló Hotel Group will use Sabre SynXis Platform, including SynXis Central Reservations (CR), for their new distribution strategy. The group will benefit from the Sabre SynXis Platform’s advanced technology to update its operations and grow its footprint globally, while securing an effective, future-ready channel strategy that will help maximize revenue of both direct and indirect channels.

“Our objective is to continue to grow Barceló Hotel Group in Europe, Middle East and Africa as well as in the Americas, and Sabre’s innovative technology will help us achieve this”

Raúl González, CEO of Barceló Hotel Group for Europe, Middle East and Africa

Sabre and Barceló Hotel Group will also work together to streamline the traditionally manual tour operations reservation process by introducing an industry-first automation process within SynXis Tour Manager. Announced in mid-2018, the solution connects hundreds of tour operators for distribution through the SynXis Platform, allowing hoteliers to manage their allotments, inventory and rates in real time for the leisure and tour operator segment.

Additionally, Sabre’s full range of digital and analytical services are among the solutions Barceló Hotel Group can use to identify opportunities for revenue and guest experience improvements, thanks to actionable insights.