Marriott Expects to feature twenty New Properties in Middle East & Africa
Marriott International revealed today that the brand expects to feature nineteen new properties and over 3,000 rooms to its Middle East and Africa line in 2019.
Reinforcing the need for diversity in its numerous brands, the new properties strengthen Marriotts’ enlargement initiative to feature more than 100 new hotels and nearly 26,000 accommodations across the area by year 2023.
Marriott believes its development plans will generate over $8 billion dollars of investment from property owners and is predicted to employee over 20,000 new workers.
“Our growth across the Middle East and Africa is fueled by strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever-changing and evolving marketplace,” said Jerome Briet, chief development officer, Middle East & Africa, Marriott International.
“This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets. While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”
Year-to-date, Marriot has opened 5 luxury hotels in the area and wants to add 14 more—bringing its Middle East and Africa hotel line to nearly 270 resorts with over 60,000 rooms—by the end of the year.
Marriott is positioned to grow its hospitality footprint in the area by more than 70% by the end of 2023, with more than 25 luxury properties under development. The company expects to grow its luxury brand in 2019 with 7 openings across four brands:
—The opening of W Dubai – The Palm, W Muscat and W Yas Island, W Hotels should double its portfolio in the region.
—Regis will open in Jordan and Egypt with The St. Regis Amman and The St. Regis Cairo.
—North Island is expected to join The Luxury Collection’s portfolio of hotels.
—JW Marriott anticipates marking its entry into Oman with the opening of the JW Marriott Muscat Convention Center.
Marriott’s luxury brands continue to grow steady in the area with 30 hotels expected to be added by the end of 2023. By the end of 2019, they are expected to have four new properties under its luxury portfolio for the area:
—The Autograph Collection will build in Kenya with the addition of Sankara Nairobi.
—Marriott Hotels and Marriott Executive Apartments will continue to strengthened its presence in Saudi Arabia with the recent openings in the Diplomatic Quarter of Riyadh. Marriott Executive Apartments is also expected to open a new property in Madinah.
—Marriott will also open a 2nd resort in Algeria
As well as the openings this year, Marriott is also focused on the transformation of Sheraton Hotels & Resorts, the company’s most global brand.
SOURCE: Marriott International