It’s nearly impossible to keep up to date on everything including the content here at SEN. We get that. So, to do our part we’re spotlighting this content originally from the June 2016 issue. Why?…Because our users have pushed this piece as one they found most useful and we wanted to be sure you had a chance to leverage it as well.
Looking to Boost your Domain Authority? Here are some Tips!
We understand that a high domain authority has a strong correlation to higher organic rankings. As such, we are trying to boost a client’s domain authority and want to make sure we’re getting the most of out our backlinks. But is it just link-related? And what tips can you give us?
Answer: This is a very good question and you are absolutely correct to concentrate on a metric like Domain Authority (DA). First, let’s quickly define what this is. When people mention Domain Authority they are usually referring to the Moz metric that was invented years ago.
“Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. We calculate this metric by combining all of our other link metrics-linking root domains, number of total links, MozRank, MozTrust, etc.-into a single score.”
The super powerful sites like Facebook, Google, YouTube, WordPress, etc. have DA scores of 100. Average sites may have a DA score of 30-50. Basically, the higher the DA score, the higher the likelihood your site has strong traffic and high search engine rankings.
In the case of Moz Domain Authority, the scale is logarithmic-based. In other words, it is easier for a site to move from 20-30 than it is to move from 70-80. Moz DA also uses 40+ factors to determine the score and thus can fluctuate regularly.
But the concept of overall Domain Authority has expanded in recent years to include many other metrics. The most popular include Majestic with Trust and Citation Flow, Ahrefs with Domain Rating and URL Rating, and Link Research Tools with PowerTrust. These metrics all do the same thing: they try to quantify in a simple number a bottom-line quality metric for a specific page or domain.
Now, returning to your question, it’s important to understand that Domain Authority isn’t just about getting stronger links. It’s also about getting rid of bad links. Don’t overlook doing an existing audit of your site and cutting away links that are questionable or low-quality via straight removal or disavow.
Next, although Domain Authority is predominantly links-based, it also means doing one thing and one thing very well: making your site a highly linkable asset. You do this by keeping your site technically sound, fully SEO optimized, and content-rich. This in turn makes it easier to naturally pull in an assortment of high-quality links, specifically from sites with a higher DA than your own.
To accomplish the above, start first by reviewing these kick-ass resources from SEN:
Besides making your site as awesome as it can be, you should also consider these strategies to boost your Domain Authority:
1. Influencer Marketing:Building relationships with industry influencers is the easiest way to generate links and social and web mentions. Make connections and use them to help push out your content or evangelize that content on your behalf.
3. Get in Google News: One of the fastest ways to juice your Domain Authority is to get accepted to Google News. It’s not easy, but if you can get in there, it’s worth a noticeable pop for current and past content.
4. Embrace Paid Search: Consider a PPC campaign to drive traffic regularly to your blog posts, articles, whitepapers and all forms of content on your site. This is essentially to generate viral lift and get you the eyeballs needed to generate links.
This is by no means a complete list. Check-out this great evergreen post by Rohit Palit that has dozens of extremely good techniques to increase Domain Authority.
You will find one common theme when reviewing these techniques and many others on increasing Domain Authority: these techniques all involve making your site the BEST result possible for Google and users. Focus on proper SEO, putting up great content, and providing a technically-sound, fast loading, positive UX experience with your audience and your Domain Authority outlook will be bright!