Accor Expands with New Lifestyle Brand for Midscale Segment
With just one hotel open, and 10 other hotels in the pipeline, the ambitious European hospitality brand Accor announced today plans for a new lifestyle, mid-tier brand, TRIBE. Accor’s new brand is seeking to satisfy the need for affordably priced accommodations that focus on style.
“The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok.”
TRIBE, a totally redesigned hospitality concept TRIBE welcomes regular travelers by providing them with everything they need and nothing they don’t in vibrant living spaces, centered around a welcoming lobby area, guest rooms offering the utmost comfort and the latest technologies.
Everything has been designed to increase the sense of space, enhance the decor and improve the customer perception.
The modern style is complemented by artfully designed objects giving the perception of an upscale space.
